The Thanksgiving Day It is one of the most important dates in the United States calendar, in addition to opening the Christmas period. During the weekend, GMV’s figures amounted to 25.7 billion dollars in the United States. This was an increase of 4% this year compared to 2021. GMV produced on Thanksgiving, Cyber Monday and Black Friday were flat between 2021 and 2022.
In 2021, the three days together saw a -0.8% decline in GMV compared to 2020, resulting in total 2021 GMV of $24.7bn, while 2020 had seen $24.9bn. Looking at GMV’s overall development in recent years, a trend towards a slowdown in GMV’s annual growth had already manifested itself during the buyout event since 2018. However, according to Adobe Analytics, this is not necessarily a bad sign. Combined with other analyses, it rather indicates a shift in spending away from the weekend around Thanksgiving towards a longer time frame.
Over the Thanksgiving weekend, one of the biggest shopping frenzies in the world takes place. Between Thanksgiving Thursday and the Monday after Thanksgiving, including the famous shopping days Black Friday and Cyber Monday, retailers in the online and offline world outbid each other with deals and promotions to attract so many customers. as possible. Celebrated on the fourth Thursday in November, Thanksgiving takes place at the ideal time of year for bargain hunters: the perfect time to shop for Christmas gifts. What started as a US event has gradually spread throughout the world.