Tesla’s grip on the European electric vehicle market is loosening. In the first two months of 2025, its market share plunged 58% to 7.7%, down from 18.4% in 2024.
Meanwhile, Chinese electric vehicle brands are gaining ground. They sold nearly 20,000 units in February, outpacing Tesla’s 15,700 sales. JATO Dynamics reports that Tesla’s struggles in Europe are intensifying, particularly in Germany.
A backlash against Elon Musk’s involvement with a right-wing party before the general election in February has led to a significant loss of support from German consumers. Over 94% of Germans surveyed say they no longer want to buy a Tesla.
Despite a 26% increase in overall European electric vehicle sales, with 164,148 units sold in February, Tesla’s market share has taken a hit. Chinese electric vehicles are making a significant impact, with BYD, the world’s largest electric vehicle manufacturer, selling 4,400 units in February – a 94% increase from the previous year.
BYD’s rapid expansion in Germany, once Tesla’s stronghold, signals a fierce electric vehicle war. Although the European Commission imposed tariffs on Chinese electric vehicles last year, Chinese manufacturers continue to expand their market share and compete with European brands effectively.
Sources: