Temu is expanding its distribution network in Europe

Temu continues to pursue the goal of being one of the leaders in the European market and focuses on logistics. Now the company has expanded its offering Distribution network in Europe, having reached several agreements with logistics companies in Spain, Portugal, Germany and Italy. Specifically, Temu has reached an agreement with Mail Alliance in Germany, Italian Post in Italy and CTT On the Iberian Peninsula.

Temu debuted in Europe about seven months ago, after launching in the US in September 2022. Its business model includes He Dropshipping– Ship products directly from manufacturers, reducing costs and inefficiencies associated with traditional retail supply chains.

Temu quickly climbed the app download charts in several countriesand captivates mobile users longer than other shopping apps with discounts, recommendation campaigns and gamification elements.

In fact, according to Bloomberg data Temu outperformed Shein in sales by 20% in May. The fashion application was also able to prevail in terms of the number of monthly buyers, even though it has only been based in the USA for less than a year.

In a short time, Temu broke all download records, at least in the Apple App Store, and became the Top rated shopping app in the iOS Store. The Chinese company is supported by PDD holdingsowner of Pinduoduo.

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