The advertising landscape just got a major shake-up. This morning, Teads unveiled its new chapter as a global ad platform after merging with Outbrain. The combined entity boasts $1.7 billion in revenue and a proposition built on tech, innovation, and global reach. This makes it one of the largest ad platforms on the open web, offering a more efficient, creative, and secure ad experience for brands.
Rafa Amieva, Managing Director of Teads in Spain and Portugal, explains how the merged capabilities address the industry’s main challenges with a unified proposal: “The new Teads is here to meet industry needs with an omnichannel, full-funnel platform that combines branding and performance, integrated tech, and a focus on quality and data.”
The new Teads tackles four major structural challenges in the ad industry: audience fragmentation, disconnection between creativity and media, inefficient targeting, and lack of accountability and transparency. Amieva says, “We’ve created a platform for the future of the open web: secure, effective, and focused on experience. Our teams and tech combined allow us to innovate faster, scale with quality, and offer brands an environment where their messages really connect with people.”
Unlike other open web players, Teads has direct tech integrations with over 10,000 publishers globally. This model lets the company control its inventory, ensure brand safety, and get first-party data on user content consumption. This combination enables advanced contextual segmentation solutions based on real user behavior.
The merger has allowed Teads to leverage the strengths of both companies: Teads’ outstream formats and Outbrain’s native content recommendation spaces. This union creates a more fluid, creative, and user-aligned experience, favoring attention, interaction, and impact. Amieva notes, “We’re the only company on the open web that can generate a combination of impacts across all content a user consumes on mobile, desktop, and CTV, offering high-visibility ad experiences that reinforce brand narratives through creative formats.”
Two new products were unveiled, marking a step forward in Teads’ tech evolution:
- Omnichannel Graph: a first-party data solution that unifies and connects user information across devices and touchpoints, enabling more precise user profiles and effective omnichannel segmentations.
- Moments: a vertical, immersive video experience inspired by social media formats, available on the open web. Users access this format at the end of a mobile article, where they’re offered a sequence of editorial and ad videos in full screen.
The new Teads is now the only actor capable of offering integrated ad experiences across the open web, adapting ads to content, screen, and consumption type. Its purpose? Help brands maximize their return without compromising the environment or user experience.