Marketing just got a whole lot smarter. Taboola’s performance marketing platform, Realize, now includes a powerful tool called Predictive Audiences. This feature helps advertisers find new, high-potential customers and reach their marketing goals on a large scale.
Some advertisers have already seen big gains from using Predictive Audiences. Their investment in Realize has increased by up to 40% year-over-year, with conversions rising by as much as 270%. The best part? They’ve achieved these results without significant changes to their cost per acquisition (CPA).
Smarter targeting
Realize is the only independent performance marketing platform that delivers large-scale results beyond search and social media. Predictive Audiences uses artificial intelligence to combine advertisers’ conversion data with Taboola’s exclusive data, identifying high-potential users within the network. This allows for more efficient customer acquisition.
The benefits of Predictive Audiences include:
- Identifying high-probability users at scale: the platform builds audiences based on specific actions, like lead generation or purchases, and uses AI to find similar users across the network.
- Efficient segmentation with AI: advertisers can reach more high-conversion users by combining their data with Taboola’s advanced AI engine, all while prioritizing privacy.
- Flexible campaign optimization: advertisers can adjust audience size to balance reach and efficiency, according to their goals. For example, they can focus on a smaller, high-performing audience or expand to maximize reach, potentially sacrificing conversion rates.
Realize now lets advertisers tap into Taboola’s extensive display inventory and other ecosystem features, including publishers, apps, and device manufacturers (OEMs). The platform is powered by an AI engine that identifies the best opportunities within Taboola’s publisher network, leveraging unique data signals from direct integrations with publisher pages.
“Realize leverages Taboola’s key strengths: our technology, unique data, and broad internet reach,” said Adam Singolda, Taboola CEO. “With Predictive Audiences, we’re giving advertisers a new tool to connect with high-probability consumers, thanks to our AI and deep understanding of what drives actions across our vast network.”