Imagine being able to reach almost 600 million active users every day. That’s the power of a partnership between Taboola, a tech company specializing in performance advertising, and Microsoft. They’re celebrating 10 years of working together, and their collaboration just got a boost.
Expanded Reach
Taboola now offers ads on Outlook and other apps within the Microsoft 365 suite. This means big opportunities for advertisers to connect with users across various platforms. Microsoft’s digital properties, including MSN and Microsoft Edge, a browser powered by AI, are also part of the deal.
Let’s break it down:
- Taboola’s AI-driven technology helps publishers, devices, and mobile apps monetize and engage with users.
- Advertisers can tap into a vast network of nearly 600 million daily active users.
- Taboola’s partnership with Microsoft has been a decade in the making, with a focus on enriching user experience across Microsoft’s popular digital platforms.
A New Era
Adam Singolda, CEO of Taboola, calls this milestone “incredible.” He believes their partnership has been successful because Taboola helps Microsoft enhance user experience on its platforms. As they expand their relationship, advertisers gain access to more premium and secure destinations for their target audiences throughout the day.
In a press release, Taboola highlighted the significance of this collaboration. It’s a win-win for both parties, with Taboola’s technology driving monetization and engagement, and Microsoft providing a vast user base. As the digital landscape continues to evolve, this partnership is poised to make a significant impact.