Data management firm Synology is aggressively expanding its footprint in Thailand, unveiling new solutions designed to meet escalating demand as Southeast Asia solidifies its position as a global digital hub.
This move comes as the world enters a “Data Boom” era, with global data volumes projected to reach 175 Zettabytes by 2025 and increase tenfold within the subsequent decade. Southeast Asia’s digital infrastructure is rapidly growing, with its data center market expected to surge from an estimated $13.71 billion in 2024 to $30.47 billion by 2030.
Synology views Thailand as a key strategic market within this growth, noting its significant expansion across industrial, education, and government sectors. The company aims to grow its large enterprise customer base in Thailand by 200% over the next five years, building on a 250% sales increase in the region over the past five years.
To address evolving data protection needs, Synology recently launched Active Protect, an enterprise backup appliance. This device offers immutable backups and air-gap capabilities, with storage options ranging from 8TB to 140TB, providing a robust defense against cyber threats for various workloads and multi-site operations.
The company also introduced PAS7700, its first all-NVMe enterprise storage system, designed for mission-critical applications. It delivers high performance with up to 2 million IOPS, 30 GB/s throughput, and sub-millisecond latency, along with strong encryption and active-active architecture for continuous availability.
Looking ahead, Synology plans to integrate artificial intelligence (AI) features into its Office Suite, including optical character recognition (OCR), semantic search, text summarization, and real-time translation. These AI functions will operate on-premise to ensure data privacy and foster more secure collaboration.
Thai organizations, in particular, face challenges such as budget constraints and compliance with the Personal Data Protection Act (PDPA). This creates a demand for cost-effective, easy-to-use, and highly secure solutions, especially in regulated industries like finance, healthcare, and education.
A survey indicated that over 55% of organizations have experienced cyberattacks, yet only 22% expressed confidence in their recovery systems. This highlights the critical need for resilient backup and disaster recovery capabilities.
Synology offers a comprehensive Data Infrastructure Management platform encompassing storage, business productivity tools, data protection, and C2 Surveillance for both on-premise and cloud environments. This integrated approach reduces the complexity of managing multiple vendors and subscription plans, while enhancing regulatory compliance.
Globally, Synology is recognized for its data management solutions, with over 14 million systems installed and 25 million entities protected. The company connects more than 2 million camera devices and holds a 4.7 out of 5 rating on Gartner Peer Insights, with recognition in the 2025 Gartner™ Voice of the Customer (Primary Storage Platforms). It operates in over 120 countries, trusted by more than half of Fortune 500 companies.
Rahat Boontanjarng, Synology’s Thailand Country Manager, emphasized that cyber resilience is a core strategy for businesses worldwide. He stated that in an era where data is a valuable asset, effective protection and management systems are essential, not optional.