The world market for laptops has suffered a sharp drop in recent months, however, Apple has managed to increase its sales thanks mainly to the line of Apple MacBook laptops. In addition, their Mac and iMac also surprised positively.
A true miracle. Perfect description of what Apple managed to do with its Apple M processors, its Apple silicone.
In addition to revitalizing sales of all their Macs with each refresh and new release, they bucked the global market trend in the context of the post-COVID-19 pandemic.
Fewer computers were sold in the first month of 2023
In fact, it not only beat internal forecasts, but also beat the competition and the entire market trend. This is because Apple was the only one that grew in computer sales during the last three months of 2023.
The why? We have new releases like the 15-inch Apple MacBook Air M2 laptop which, as the company itself has said, only exists thanks to Apple Silicon.
By the way, the reason why the laptop was not released earlier was related to the restrictions of the Intel chipsets previously used by the Cupertino giant.
Apple Silicon processors continue to show momentum
What is certain, however, is that Mac computer sales have outpaced the global market trend. Take into account the data of the idc Agency, which makes the tendency to rupture very clear.
In other words, fewer computers have been sold globally in recent months, recording an overall decline with one exception: Apple.
On the other hand, as IDC points out, globally in the second quarter of 2023 the market fell by 13.4% compared to the same period, that is, the second quarter of 2022.
Apple continues to surprise the market with its Macs
On the other hand, despite managing to maintain an enviable position in this market, Apple is not the leader in sales. That title belongs to Lenovo, the top-selling laptop maker with a combined 22% market share.
As far as he is concerned, Tim Cook’s Apple has a market share of 8.6%, so it is very interesting to measure its growth in such an adverse context. In addition to having improved its position against 2022 values, the technology managed to withstand the market contraction.
In summary, Apple grew 10% compared to last year’s position, showing solid progress year over year. On the other hand, the truth is that Lenovo continues to occupy the first place, although it has been affected by an 18% drop in sales.
Lenovo is the market leader, with HP in second place
Among the companies most affected is DELL, which registered a 22% drop in the volume of PCs sold compared to the same period in 2022. In addition, HP, currently in second place, was more stable, with a slight drop of 0.8%.
Finally, we can conclude that the impulse of Apple’s own processors, its Apple Silicon, can effectively make a difference and bring new light to its models. Even so, this large global market would eventually shrink by 13.4% in the period under review.