Superstruct Entertainment Iberia and 014 Media have teamed up to launch Festidooh Live!, a new ad format designed for live concerts and tours. This format turns the pre-show experience into a 20-minute immersive event that blends ads with exclusive content.
What to Expect from Festidooh Live!
The pre-show will feature:
- Ad spots with and without audio
- Special messages from the artists
- Updates on the artists and their upcoming releases
- Selected songs to get the crowd excited
José Alberto Amaro Pedraza, 014 Media’s commercial director, says, “Live entertainment is a unique space where audiences are fully engaged. With Festidooh Live!, we’re opening up a new advertising window for brands while enhancing the concert experience with relevant content. This non-invasive ad format strengthens the bond between brands and consumers.”
Festidooh Live! is set to roll out across Superstruct España’s 2025 tour lineup, featuring top artists like Manuel Carrasco, Dani Fernández, Viva Suecia, and Melendi. The format will be featured in over 150 live music shows throughout the year, revolutionizing the way brands connect with audiences in a high-attention setting.
By launching Festidooh Live!, Superstruct Entertainment Iberia and 014 Media are pushing the boundaries of innovation in the entertainment and advertising sectors. They’re creating new opportunities for advertisers to reach highly sought-after audiences in a unique and engaging way.