Earlier you could read in the Ethereum news that Starbucks, the well-known American coffee chain, had partnered with Polygon (MATIC) for a web 3.0 initiative called ‘Starbucks Odyssey’. On December 8, the CEO of Polygon Studios announced that beta version of Starbucks Odyssey is live.
The @Starbucks X @0xPolygon journey has officially begun
☕️Starbucks Odyssey members will use their Starbucks Rewards login to access the beta experience
💌As Stamps are collected, members’ Point total will increase, unlocking access to unique benefitshttps://t.co/gu3KhhsFOX pic.twitter.com/P9SpA8VQG2
— Ryan Wyatt (@Fwiz) December 8, 2022
Starbucks is not the only big name in the list of collaborations of the layer-2 scaling network for Ethereum (ETH). Polygon has also entered into partnerships with large companies such as Disney and Meta this year.
Starbucks oddyssey members can participate in so-called ‘journeys’. This is a series of online activities such as playing Starbucks-related interactive games, testing your coffee knowledge and even participating in a virtual tour of the coffee farm ‘Hacienda Alsacia’ in Costa Rica.
Members are then rewarded with a digital stamp in the form of a non-fungible token (NFT). These NFTs can also be purchased through a new marketplace built into the Starbucks Oddyssey app. There will be a limited amount of NFTs available and no cryptocurrencies will be required to purchase them. Naturally, the NFTs will be minted on Polygon’s blockchain.
Each NFT will have a certain value in points based on the rarity of the NFT. These points can then be exchanged for exclusive benefits and experiences. There will be three ‘levels’ into which the benefits can be divided and a trip to Hacienda Alsacia is without doubt the absolute highlight.
The first NFT collection is inspired by Starbucks’ rich history and classic designs. Members will soon have access to the NFT marketplace where the digital stamps can be traded.
Web3 initiative focuses on young people
A few months ago you could read that Starbucks Oddyssey mainly focuses on the younger generations:
“We don’t want to be in a business where our customer base is aging and where we have a less relevant situation with younger people. Starbucks has never, in our history, been more relevant than we are to Gen Z today.”