Spotler GroupEuropean provider of marketing technologies in a process of rapid growth, announces the completion of a capital increase of 30 million euros from new and existing shareholders. Following the successful acquisition and integration of OBI4wan, Webpower, Squeezely, Pure360 and Tripolis, the company is poised to further accelerate its growth.
Since 2016, Spotler Group has been investing in a data-driven omnichannel technology suite that provides marketing and customer service professionals with the right tools and technology to improve customer experience and increase engagement. The Group has expanded rapidly in its core segments through investments in value-added technologies such as a Customer Data Platform, LiveChat functionalities and integrations with Whatsapp for Business.
Driving growth organically and with acquisitions
The majority shareholder, CNBB Equity Partnershas led the investment round with the participation of other partners, including Mill Reef Capital. CNBB Equity Partners is a mid-market software company investment firm focused on growth and acquisition investments in B2B SaaS companies. The capital will be used to fuel Spotler Group’s growth organically and through acquisitions. Through this buy and build strategy, the Group will strengthen its presence, expand into new markets and invest in increasing the portfolio share with its customers by incorporating new technologies.
“These are exciting times for the Group,” he says. Lee Chadwick, CEO of Spotler Group. “This investment allows us to take advantage of the opportunities we see in the market and accelerate our growth strategy. The commitment from new and existing investors is a vote of confidence in our team’s ability to create value for our clients and grow our business by helping clients achieve their success.”
Arco van Nieuwland, managing partner of CNBB Equity Partners, states: “We continue to see significant untapped potential for growth through acquisitions in the mid-market, and are impressed by the Spotler team’s ability to build and develop a portfolio of leading technologies. As a result, it has been easy for us to continue investing in the company. Together with our co-investors, CNBB is committed to actively supporting Spotler Group in achieving its goals.”