the swedish giant transmission of music, Spotify is preparing to introduce complete music videos in its application for Android and iOS. That is to say, we will be able to have complete video clips, in addition to the already available animations and lyrics of the songs.
The objective will be to provide Spotify with new functions that allow it to compete directly with TikTok and YouTube Music, among other similar platforms. For now, however, the proposal is being studied by the company founded in 2006 by Daniel Ek.
Soon we will be able to listen and “see” music on Spotify
The novelty was anticipated by Bloomberg, a publication that tracks the commercial and business side of various entities such as Spotify. It will be interesting to see how the music giant will diversify its offer of services and information, with more content presented on the platform.
It should be noted that one of the main competitors, Apple, already offers a similar capability, with music videos being displayed while playing. By the way, other competitors like YouTube Music and other platforms operating in this market also offer something very similar.
For its part, Spotify itself has already announced that its platform has more than 100,000 videopodcasts, denoting a clear priority in bringing more of this format to its company. All this to respond, according to the source, to the needs and consumption habits of Generation Z.
Music videos will be Spotify’s next bet
It should be noted that this is not the first time that the company has shown interest in this content. However, there is now more willingness and ongoing negotiations to make a will a reality.
In short, now it remains to wait for the outcome of Spotify’s negotiations with partners for the creation and distribution of music videos. With podcasts already well established on the platform, the next bet will be on Spotify.
Therefore, we can say that Spotify can radically change its appearance with the offer of this content to accompany its noble format, music streaming.