Spotify is bringing back a way for its users to chat. The music streaming giant, Spotify Technologies, plans to roll out a new messaging feature. This means both free and premium subscribers will soon be able to talk to each other.
Users can connect with people they find on Spotify through this new tool. It also lets them share songs easily. The feature will be available for mobile users aged 16 and older. However, it will only launch in certain countries, starting this week.
This isn’t Spotify’s first try at social messaging. The company removed a similar feature back in 2017. They decided to pull it because not enough people were using it. But things are different now. Spotify believes a big jump in members over the last few years makes this the right time. They hope it will help them gain more market share.
Spotify needs new ways to stand out. Reuters has reported that the company has often focused on boosting profits. This included raising subscription prices. Keeping its user base happy is also key. Spotify faces tough competition from services like Apple Music, Amazon Music, and YouTube.
The company is serious about growing its user base. The Financial Times noted on August 24 that Spotify had 696 million monthly users in the second quarter of this year. They are investing in new features, including this messaging tool. Their big goal is to attract over one billion users globally.