Sports

The average purchase price for the World Cup Final between Argentina and Spain has hit $11,327, shattering Super Bowl records to become the most expensive U.S. sporting event in history.

Jalen Brunson secured two major trophies at the 2026 ESPYS, while Indiana QB Fernando Mendoza and figure skater Alyssa Liu highlighted a historic night in New York.

A sports brand ambassador does more than wear a logo. By actively guiding fans through real-world product activations, athletes generate higher-quality consumer leads than static corporate booths.

Defending champion Scottie Scheffler is fighting for the first back-to-back Claret Jug since 2008, but he has to survive Royal Birkdale after a missed cut.

Nineteen years after a 20-year-old Lionel Messi bathed a 5-month-old Lamine Yamal for a UNICEF calendar, the two will face off in the 2026 World Cup Final.

Six-time League of Legends champion Faker just became an official Game Ambassador for the Esports World Cup through 2028, joining Cristiano Ronaldo.