Sporting CP is trading the stadium roar for concert applause this summer. The football giant will set up shop at the NOS Alive festival in Lisbon. It’s a bold move, connecting with fans in a fresh way beyond the pitch.
The three-day music event runs from July 10th to the 12th. Fans can find the club’s presence right on the Algés waterfront, a short trip from central Lisbon.
Just like last year, Sporting will feature a vibrant, two-story area. This interactive hub welcomes visitors daily from 3 PM until midnight. Beyond picking up club gear, supporters can dive into unique experiences. There’s a temporary tattoo studio, perfect for showing some club pride. Visitors can also step into a special photo zone that looks just like the locker room where national champions celebrate. You can even see your own name appear on the big screen, just like the pros.
Keep an eye out for Jubas, the club’s much-loved mascot. He’ll be greeting fans and adding to the fun atmosphere.