Splio and D-AIM merge to promote Individuation Marketing®

The two software companies Splio and D-AIM They just announced their merger, bringing together their knowledge, experience and resources to initiate a significant shift toward marketing the clients of the future. Mireille Messine has been appointed CEO of the new company and Stéphane Amarsy assumes the presidency of the Board, with the joint ambition of multiplying turnover by 7 by 2025, with its commitment to value-creating, respectful and responsible marketing.

The Individuation Marketing® is the mantra of the newly created group, a way of, finally, being able to reach each client individually with the most relevant communication for each of them, chosen from an infinite number of possibilities, thanks to Artificial Intelligence This common vision of the growing importance of Artificial intelligence and data as an essential element of marketing, has led the two CEOs to the conviction of merging their two companies. From this merger a new SaaS platform is born that covers the entire relationship marketing value chain: from data structuring to marketing activation to deep customer insight and of course the individuation marketing® engines powered by artificial intelligence.

Individuation Marketing, what is it?

Stéphane Amarsy he has accomplished a important strategic turn over the past three years to transform his company, renamed D-AIM in 2020, into a pioneering software company in Individuation Marketing®. This platform, which allows the use of data by AI, make the most relevant marketing decisions for each client. Artificial intelligence has become essential to address each of them in a unique way

“Beyond the affinity of shared values, the merger with Splio significantly increases the operational possibilities for our clients. The loyalty program and differentiated engagement allow us to consider the uniqueness of each client to manage a holistic relationship with them. The Individuation Marketing® is a unique value proposition, which is greatly enriched with Splio! “, Stéphane Amarsy, Chairman of the Board of Directors of Splio + D-AIM.

From their years What Client Marketing Manager at Sephora, Printemps or Go Sport, Mireille Messine has retained her aspiration to make the most of customer knowledge to better personalize your relationship with him and achieve business goals.

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“Customer marketing has reached saturation. Brands are investing more and more for less ROI every year. We need to go back to basics, let marketers focus on the customer and strategy, while AI takes care of repetitive tasks much more effectively. ”, He says Mireille Messine, CEO of Splio + D-AIM. My ambition today is to ensure that all marketers, without a Data Scientist in their teams, have access to data intelligence and to turn Individuation Marketing® into a growth lever for all brands.

This platform return marketing teams to their central role, that is, branding strategy and creating high value-added content for your customers, while artificial intelligence will focus on automating tasks that humans cannot take care of when they want to target hundreds of thousands or even millions of consumers individually. The implementation of large-scale Individuation Marketing® projects will transform marketing departments, often seen as sources of costs, into true revenue creators.

The investment funds that have already financed each of the companies in the past, have reaffirmed their commitment and confidence by participating in the investment round of 10 million euros for the newly created group. Ring Capital, Sofiouest, Alliance Entreprendre, Omnes Capital and Swen Capital have supported this new fundraising, which will have as main objectives to strengthen technical teams, R&D, Sales and Marketing, as well as accelerate the conquest of new international markets.

“The merger between Splio and D-AIM is in line with our investment strategy: promoting integration and positioning our investments as market consolidators. This merger enables Splio to add solid data and AI expertise and open up new verticals. This merger makes even more sense for Ring Capital, as the two companies share the same vision and commitments on impact issues ”. comment Marie-Capucine Lemétais, partner of Ring.

Patrice Hutin, Deputy CEO of Sofiouest, adds: “With this transaction, Splio and D-AIM reinforce mutually their presence in the value chain of individuation marketing. It is very exciting to be involved in creating a European Champion led by a duo of exceptional and extremely complementary leaders. A beautiful adventure awaits us! “

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