Overview of Black Friday Sales in Spain and Globally
During the Black Friday 2024 weekend, Shopify stores in Spain witnessed a significant 50% growth in consumer purchases, surpassing previous years’ records. This milestone demonstrates the strength and adaptability of local businesses that utilize the Shopify platform.
Despite economic challenges, businesses in Spain and globally have managed to adapt to changing consumer demands and capitalize on the opportunities presented during this critical commercial season.
Response from Shopify Spain’s Country Lead
Gonzalo Torres, Shopify Spain’s Country Lead, emphasized the importance of the Black Friday season for Spanish businesses. He stated that Shopify provides brands with the necessary tools to maximize their results, from high-traffic technology to customer experience optimization solutions.
Shopify’s Key Statistics for Black Friday/Cyber ​​Monday 2024 in Spain
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<li Peak sales occurred at 9 PM CET on Black Friday, November 29
- Top-performing cities: Barcelona, ​​Madrid, and Seville
- Average cart price: €147.56, exceeding the global average
- Leading product categories: Clothing, Cosmetics, Fitness and Nutrition, Sneakers, and Socks
- Cross-border orders accounted for 33% of total sales
- Point-of-sale sales increased by 54% compared to the previous year’s Black Friday-Cyber ​​Monday weekend
- Mobile devices accounted for 76% of sales, while computers represented 24%
Shopify’s Key Statistics for Black Friday/Cyber ​​Monday 2024 Globally and in EMEA
- Total sales: $11.5 billion, a 24% increase from the previous year’s $9.3 billion
- EMEA retail sales increased by 39% compared to the previous year
- Over 76 million consumers made a purchase from a Shopify merchant during the Black Friday-Cyber ​​Monday period
- Peak sales per minute: $4.6 million on Black Friday, November 29 at 12:01 PM EST
- Top-performing countries: USA, UK, Australia, Canada, and Germany
- Leading cities: Los Angeles, New York, London, San Francisco, and Miami
- Average cart price: $108.56 globally
- Popular product categories: Clothing, Cosmetics, Fitness and Nutrition, Pants, and Active Clothing
- Cross-border orders accounted for 16% of total sales
The success of Shopify’s Black Friday campaign has left a positive outlook for brands in Spain, with high expectations for the Christmas season.