As the latest study by InfoAdex on advertising investment in Spain in 2025 reveals, the country’s advertising landscape is experiencing a significant boost. This comprehensive analysis, which covers data from 2024 and was presented last February, offers a detailed breakdown of the digital component of each medium, providing a more accurate picture of how advertising resources are being allocated. During the month of January, advertising investment reached an impressive 423.6 million euros, marking a 3.7% increase from the same period in the previous year, when the volume stood at 408.5 million euros.
Media Performance Overview
The advertising landscape is lead by Television, which has secured the top spot in terms of investment volume. It experienced a 2.3% increase compared to January 2024, with a total of 138.6 million euros. Search follows closely in second place, achieving 70.9 million euros and demonstrating a 2.7% growth from 2024. Social Networks take the third position, with a 1.5% increase in investment, reaching a total of 56.7 million euros during the analyzed period. In contrast, Daily and Sunday Newspapers witnessed a decline of 4.0%, with 47.4 million euros, down from the 49.3 million euros recorded in the previous year.
Other Key Media Performances
The Radio + Audio medium, ranked fifth in terms of investment, recorded 39.4 million euros and saw a 2.5% growth. This surpasses the performance of Other Websites, which, despite increasing its investment by 24.6%, reached 32.7 million euros. Outdoor Advertising also saw a notable increase of 15.8%, reaching 24.6 million euros. Meanwhile, Magazines achieved an investment of 11.9 million euros, representing a 4.2% rise compared to January 2024. Lastly, Cinema experienced a decline of 3.7% compared to the same period in the previous year, with an investment of 1.4 million euros.
The detailed analysis by InfoAdex provides valuable insights into the evolving advertising landscape in Spain, with each medium experiencing its unique trends and shifts. As the year progresses, it will be fascinating to observe how these trends continue to unfold and how advertisers adapt their strategies in response to the changing market conditions. With the digital component playing an increasingly significant role, understanding the nuances of each medium is more crucial than ever for those looking to navigate the complex world of advertising effectively.