The confinement of the population due to the global pandemic has accelerated the growth of electronic commerce to levels not imagined before 2020. The subscription to platforms has experienced a dizzying increase and consumers have launched online purchases.
The study ‘The New Experience Economy’ from dynata, a data management company, reveals that citizens have launched into electronic commerce even with the inconvenience of not being able to physically touch the products, deficiencies that Augmented Reality (AR) is expected to solve in the future. 25% of consumers worldwide have a subscription to a shopping and home delivery service; and 75% of them have shown interest in Augmented Reality (RA), of which the vast majority (80%) would also be willing to buy.
Increase in post-pandemic online shopping
In Spain, 57% of online consumers say they buy more now on the internet than before the pandemic, expressly valuing the flexibility of being able to buy at any time (42%), lower prices (42%) and a greater variety of products (38%). Generation Z (under 25 years of age) are the ones who show the highest percentages of growth in online purchases with 77%.
Among the most impulsively purchased products among Spanish digital buyers are clothing and footwear with 46%, consumer electronics with 39% and toys and books with 40% of the total.
Among the main disadvantages highlighted by Spanish consumers when buying online are the not being able to touch and feel the products with 52%, product returns with 39% and fraud risks with 38%.
Dynata has the world’s largest consumer data platform with more than 67 million consumers and business professionals, as well as billions of verified data access points. in this new Dynata’s ‘The New Experience Economy’ report More than 11,000 consumers in 11 countries were surveyed between February 4 and 10, 2022, 1,000 of them in Spain.