Spaniards are increasingly turning to digital technology for their Christmas shopping

He 37% of Spanish consumers plan to do their Christmas shopping online, according to a new study from The Trade Desk. For consumers between the ages of 35 and 44, this number rises to almost 50% Almost half of your planned purchases will be done online.

The report also confirms that consumers know they will spend more this holiday season and are therefore preparing for the additional spending in advance. Just over two thirds of these consumers Save 68% to do your Christmas shopping.

These data reveal a “the only chance» for marketers to start with effective advertising campaigns on the eve of the most important quarter of the year and influence consumer decisions.

According to the study Watch TV and listen to streaming music It’s two o’clock The main ways Spanish consumers engage with multimedia content over week. However, they also spend time listening to podcasts, watching traditional television, and browsing social media.

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