Sony’s making a big change to its smartphone business. The company will stop making its high-end Xperia phones in its own factories. Instead, it will have other companies make them. This is a long-term plan to keep Sony in the smartphone market, even though it only has a small share.
The news comes from a Japanese website, sumahodigest.com. It says Sony’s factories in Thailand and China won’t be making Xperia phones anymore. The first phone to be made by another company is the new Xperia 1 VII, which was released in May 2025. It has a fast Qualcomm Snapdragon 8 Elite chip and a better camera.
What’s changing
The Xperia 1 VII will still cost the same as the old model. The 256 GB version will cost £1,399. You’ll be able to buy it on Amazon, but not in the US. Sony can’t sell its high-end phones in the US because it can’t agree with phone companies there.
Sony’s struggles
Sony is a big company that makes lots of electronic devices. It’s famous for its Walkman music players and PlayStation game consoles. But it’s had trouble selling smartphones. The company wants to keep making phones, but it needs to change its strategy.
- Sony will stop making high-end Xperia phones in its own factories
- The new Xperia 1 VII will be made by another company
- The phone will cost £1,399 for the 256 GB version
- Sony can’t sell its high-end phones in the US
The news was reported by PhoneArena.