Snapchat just announced a new subscription plan premium available to users of this social network. It’s called Snapchat+ and it will offer exclusive features to all users who are willing to pay for it.
This subscription plan will begin to be implemented this week and will have a monthly cost of $3.99. Through this amount, users will benefit from exclusive functions and privileges in this social network.
Snapchat+ is the new source of income for this social network
Snapchat is not the first social network to implement special plans for users willing to pay for their participation in the social network. In recent months we have seen platforms like Twitter or Telegram embark on similar options.
Now it’s Snapchat’s turn with the introduction of the Snapchat+ plan for the most avid consumers of its content. Thanks to this subscription, the social network will be able to offer its most dedicated members new features and experiences.
This plan is intended to be a new source of material income for the social network since advertising will not disappear from Snapchat. We can even say that these are cosmetic additions to the social network.
First of all, Snapchat+ subscribers will be able to change the icon of the social network. Then, they will be able to know who reviewed the stories already published on the platform.
For users of Snapchat chat rooms, there will now be the ability to pin a contact of your choice to the top. The social network calls the feature “BFF”, that is, your best friend on this social network.
Advertising will continue to be part of the experience
The continuity of advertising even for Snapchat+ subscribers could be the biggest obstacle to its popularization. Even so, those responsible for the social network are faithful to this method of monetization.
“Ads will be at the core of our long-term business model.” A statement that shows that advertising is not going to disappear soon from this social network.
Therefore, Snapchat + is revealed as a subscription with modest advantages for its subscribers. The question arises whether the advertised benefits will be enough to entice users to subscribe.
Finally, it’s important to note that Snapchat+ will initially be coming to the US, Canada, UK, France, Germany, Australia, New Zealand, and the United Arab Emirates. More markets will be contemplated soon.