Snapchat challenges its users to create content for Spotlight Challenges.
And pay attention because whoever feels challenged and participates can win cash prizes.
Spotlight Challenges May Drive More Users to Snapchat
The Snapchat app is launching a new competition, Spotlight Challenges, for all content creators. Each week, the platform will reward some users who make videos of certain activities, use specific lenses or even play a selected Spotlight sound.
This is a new way for the application to attract more users, as well as encouraging them to create more content for the platform. On the other hand, this initiative can also help the application to create new trends and even drive the creation of content that would not otherwise be done.
Some experts even claim that Spotlight Challenges can also be a way for the Snapchat app to differentiate itself from its competitor TikTok.
Cash prizes every week on Snapchat
Spotlight Challenges launches next month, but at an early stage only snapchatters over the age of 16 and US residents will have access to the competition. But in the coming months, more countries are expected to join the competition.
As for the cash prizes, the application anticipates that it will pay “millions a month”, without specifying values ​​for each of the three to five awarded creators.
How to participate in Spotlight challenges
We have already seen that to be eligible for the competition, creators will need to wear specific lenses, perform certain activities, or play a sound. This information will be displayed on the Spotlight Trends page, which can be accessed through its icon, located in the upper right corner of the screen, within the Snapchat application.
Once here, creators can see what challenges are available, how they should submit content, and of course the prize associated with the challenge. So it’s just a matter of getting creative and producing content that leads to the ultimate prize.