In 2025, artificial intelligence is expected to mark a significant turning point for small businesses. To better understand how AI is impacting these companies, we spoke with Rodrigo Pérez, International Marketing Director at Godaddy. According to Pérez, AI is transforming small businesses by making tools more accessible that were previously only available to larger companies.
The Godaddy 2025 World Entrepreneurs Survey reveals that small businesses are primarily applying AI in marketing (56%), business planning (45%), customer service (41%), financial management (28%), and legal advice and compliance (21%). These figures indicate that AI allows small businesses to efficiently manage customer interactions, improve sales strategies, and optimize internal operations.
With the help of AI-powered tools like Godaddy Airo, entrepreneurs can create customized websites and attract new clients without needing technical experience. Automated SEO optimization also improves search engine positioning, increasing online visibility. These advances enable small businesses to be more competitive without requiring significant investments.
Benefits of AI for Companies
When it comes to the benefits of AI, Pérez notes that it provides data-based knowledge, allowing companies to discover patterns and extract valuable information from large data sets. This capability leads to more informed strategic decisions and a deeper understanding of market trends, giving companies a significant advantage in the fast-paced business environment. By automating routine tasks, AI also enables employees to focus on more creative and strategic work, improving job satisfaction and commitment.
This shift not only enhances employee morale and retention but also fosters a culture of innovation and adaptability within the company, making it more resilient to market changes and disruptions.
AI Adoption and Future Trends
Although AI is gaining ground in small businesses, there is still much to be done. The Godaddy 2025 World Entrepreneurs Survey found that 72% of entrepreneurs believe AI will help them compete with larger companies in the next 12 months. This data reflects a growing use of AI, as small businesses realize its advantages in optimizing processes and improving competitiveness.
However, in terms of widespread adoption, there are many steps to be taken, as many small companies still do not use these tools. Despite this, the high percentage of entrepreneurs expecting AI to help them compete with large companies suggests that the trend will continue to grow in the coming years.
In the case of Godaddy, AI is being applied to simplify essential tasks and improve digital presence. With tools like Godaddy Airo, entrepreneurs can generate logos and create web pages quickly and easily without technical knowledge. AI also helps automate SEO optimization, improving search engine positioning and allowing businesses to attract more customers.
The primary objective of companies adopting AI is to save time and resources to focus on more strategic and creative activities, such as generating new ideas, learning skills, or planning the future of the business.
Future of AI in 2025
In 2025, the trend of AI adoption is expected to continue growing, with smaller companies using these technologies to improve efficiency and competitiveness. AI tools will evolve to be even more accessible and easy to use, allowing entrepreneurs without technical knowledge to implement advanced solutions in areas like digital marketing, customer service, and business management.
This will enable small businesses to save time, resulting in increased productivity and improved strategic decision-making. Trends suggest that an even greater percentage of entrepreneurs will leverage AI to improve competitiveness, optimize operations, and manage resources more effectively in the near future. The adoption of AI is becoming a clear strategic advantage, with 72% of entrepreneurs considering it essential to compete with larger companies in the next 12 months.