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SIP discusses the “revolution” of AI in the current press

SIP discusses the "revolution" of AI in the current press

The Inter-American Press Association (SIP) began Wednesday in Doral (Miami-Dade, Florida, USA) a discussion session between media managers and journalists from across the American continent to discuss the challenges of the “revolution” that Artificial Intelligence (AI) will bring to the journalistic profession.

SIP Connect, three days dedicated to the role of technology in Latin American journalism, opened with the announcement of a financing program supported by the Google News Initiative, which will provide up to $20,000 to Central American media projects, in a first phase, and from the rest of the continent later.

The first day of this meeting in Doral also served as the presentation of the new IAPA president, Roberto Rock, from La Silla Rota, who will replace Michael Greenspon, from the New York Times, something that will be made official at the annual meeting in Mexico City in November.


Ricardo Trotti, executive director of the organization, highlighted at the opening “the importance of understanding the potential of Artificial Intelligence” for quality journalism without forgetting the mission of defending democracy and human rights of the inter-American press.

Trotti had an emotional memory for the Nicaraguan journalists Juan Lorenzo Holmman or Miguel Mora, from 100% Noticias, who at the beginning of the year were released and exiled by the Daniel Ortega regime for reporting on the reality of the Central American country.

Rock thanked Trotti for his position at the head of the IAPA and for having supported initiatives such as SIP Connect during the pandemic, and assured that the inter-American organization has managed to combine two key aspects for the Latin American media: the fight for press freedom and work in favor of the sustainability of the journalistic company.

“The relationship between technology companies and journalistic companies has matured a lot and it is very positive that Google is accompanying us with new initiatives,” explained Rock.

The founder and president of Infobae, one of the main global media outlets in Spanish, the Argentine Daniel Hadad, exposed what for him is a “revolution” that will force the media around the world to reinvent themselves as “data-driven” companies, that is, they base their strategies on data.

“We have witnessed rapid changes (in the newspaper industry), but what is coming is going to be much faster and it will not be an evolution, but an absolute revolution,” Hadad said.


The IAPA launched a project to strengthen the digital operations of 80 Latin American media outlets, an initiative financed by Google, the hemispheric organization reported yesterday.

The first stage of the so-called Enhanced Fundamentals Lab (EFL) began this week with some 40 media outlets, mostly from Central America and the Caribbean, which at the end of months of training and advice will be able to apply for a special fund of $20,000 that will be delivered by the Google News Initiative (GNI), according to the IAPA.


“This support for innovation teaches us that the media and the large information distribution platforms can walk together towards sustainability and the preservation of journalistic products as equalizing elements of democracy,” said the president of the IAPA, Michael Greenspon, in a statement. The head of the SIP, also global director of Printing Licensing and Innovation for The New York Times.

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