Singularu, a Valencia-based jewelry firm, is accelerating its international growth strategy. The company has reopened its flagship store in Valencia and is setting its sights on the European market. After closing its 2024 fiscal year with €30 million in sales, Cristina Aristoy, the company’s CEO and founder, says this is just the beginning.
The reopened store on Hernán Cortés street in Valencia is a key part of Singularu’s plan to strengthen its presence in the city. The company already has five stores in Valencia, including locations on Conde Salvatierra street and in the Arena, Aqua, and Bonaire shopping centers. Aristoy says, “We’re in a strong growth phase, and reinforcing our base in Valencia is crucial for our international strategy.”
Singularu already sells its products on marketplaces like Zalando and Amazon in countries like Poland and Germany. Now, it’s targeting France and Italy as its next priority markets. The company was founded in 2014 by Aristoy and Paco Tormo in the Demium Startups incubator. Today, it has 64 points of sale in Spain, including 34 owned stores, 23 franchises, and 5 corners in El Corte Inglés department stores.
After a tough year due to logistical issues, Singularu is still committed to its physical retail channel. The company plans to open new stores in the second half of 2025, although it hasn’t announced how many. In addition to expanding its physical presence, Singularu wants to boost its own e-commerce channel, which currently accounts for a small part of its sales.
All of Singularu’s production takes place in national factories, while its logistics and headquarters are based in Valencia. The company has a staff of 300 employees and plans to keep growing its team, especially in store management. With a 50% increase in sales compared to 2023, Singularu is solidifying its position as one of the most dynamic jewelry brands in Spain, focusing on international expansion, professionalization, and strengthening its network of physical stores.
Key Facts
- €30 million in sales in 2024
- 50% growth compared to 2023
- 64 points of sale in Spain
- 34 owned stores, 23 franchises, and 5 corners in El Corte Inglés
- Targeting France and Italy as next priority markets
Growth Strategy
Singularu’s growth strategy is focused on expanding its international presence, strengthening its physical retail channel, and boosting its e-commerce platform. The company is committed to its national production and logistics, and plans to keep growing its team to support its expansion plans. As the company looks to the future, it’s clear that Singularu is poised for continued success in the competitive jewelry market.