SIBS publishes a portrait of the Portuguese consumer and consumer trends in Portugal

On the occasion of World Consumer Rights Day, SIBS publishes some data on the characterization of consumers and consumption in Portugal. Online commerce is one of the growing areas, with a significant increase in payments.

From March 2022 to February 2023, there was a 30% growth in the number of payments compared to the same period of the previous year (March 2021 to February 2022). The data now published by SIBS shows the commercial trends in Portugal.

In summary, here the average value per registered purchase of €36.2, similar to that previously registered.

SIBS shows us recent trade trends in Portugal

SIBS Portugal

This growth is higher in online payments than payments in physical stores. The growth in the number of online operations occurred in the +46% On the other hand, in physical stores it rises to +27%.

Regarding the online payment method preferred by Portuguese consumers, emphasis is placed on the MB ROADwhich grew more than 90% in number between the two periods analyzed.

MW WAY increasingly popular in Portugal

By the way, the operation “authorized payments” which grew 138% in the first 2 months it was available.

It is also important to remember that this new function, dedicated to online payments, makes it easier to pay in stores. Mode in which users have subscriptions to services (such as media subscriptions, utilities, etc.) or in which they make payments with high frequency.

In this way, they simultaneously guarantee greater security and ease in the management of the payments they authorize.

Authorized payments are the latest feature of MB WAY

SIBS Portugal

The infographic shows the growth of online payments throughout the national territory.

Here having the highest average online payments per consumer (considering proxy card) in the last 12 months. In fact, a greater increase was registered in Lisbon (8.5 payments per consumer), Setúbal and Porto (7.2), Coimbra (7.1) and Braga (6.4).

Analyzing the variation between the two periods analyzed, it is concluded that the growth of online payments is not exclusive to more urban consumers.

However, it is present throughout the national territory with the highest numerical growth recorded in Portalegre (+73%), Bragança (+62%), Madeira Autonomous Region (+58%), Azores Autonomous Region (+58% ). In Coimbra, growth was (+56%), which seems to indicate a trend towards convergence of this adoption.

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