In a significant move to expand its reach in the European market, Shoppingfeed, a leading platform for managing catalogs on marketplaces and digital marketing platforms, has partnered with SHEIN, a global online retailer of fashion and lifestyle products. This strategic alliance enables European brands and sellers working with Shoppingfeed to seamlessly integrate into SHEIN’s marketplace, thereby tapping into a vast customer base of over 100 million buyers across Europe.
The partnership is also geared towards enhancing the shopping experience for European customers and creating growth opportunities for local brands and sellers. By combining Shoppingfeed’s expertise in catalog management with SHEIN’s global reach, the collaboration aims to simplify the integration process for new sellers, optimize inventory and price management, and centralize order management on a single platform. Currently, SHEIN’s marketplace boasts over 70 Spanish sellers, with many more expected to join in the future.
The alliance brings together Shoppingfeed’s catalog management prowess with SHEIN’s global scope, which currently features around 70 Spanish sellers out of approximately 100 active on its platform. As a result, Shoppingfeed will streamline the integration process for new sellers, enhance inventory and price management, and consolidate order management into a single, user-friendly platform.
To kick-start this initiative, SHEIN and Shoppingfeed are co-hosting an exclusive event in Alicante on March 6, where attendees will gain valuable insights into maximizing success on the platform. The event will feature prominent speakers, including Carmen Cuadrado, Spain Marketplace Lead at SHEIN, who will discuss strategies for European brands to leverage the platform’s global reach; Julio García Martínez, Country Manager Spain at Shoppingfeed, who will explore the impact of automation and artificial intelligence on seller integration; Carlos Cruz Galvín, Marketplaces Team Manager at Cecotec, who will share his brand’s experience selling on SHEIN; and Pedro Albadalejo, CCO of Webimpacto, who will present a successful case study. This partnership underscores SHEIN’s commitment to expanding opportunities for European brands and sellers, providing an optimized and globally accessible ecosystem for growth.
According to Stéphane Guenin, VP Sales Europe at Shoppingfeed, “Our partnership with a global player like SHEIN, which has a strong presence in Spain, demonstrates our dedication to innovation and efficiency in e-commerce. This collaboration offers a unique opportunity to add value to SHEIN’s marketplace and help sellers maximize their potential on the platform.”
Christina Fontana, Senior Director of Brand Operations EMEA at SHEIN, echoed this sentiment, stating, “Collaborating with technology partners is essential to delivering high-quality service on our marketplace. This agreement will enhance the seller experience on our platform, aligning with our strategy to provide the best possible service to customers and sellers in Spain. The marketplace has received an excellent response from both brands and consumers, and we will continue working to offer an optimal and constantly improving service.”