Trade is a global industry, with global opportunities. That’s why in 2021 Shopify launched Shopify Markets to remove barriers to cross-border selling and empower merchants to go global by default. Since then, More than 175,000 stores around the world have used Markets to help launch their international business.
In our region, Shopify is helping merchants of all sizes sell internationally, as EMEA international spend through them grew by 117.5% in 2021*. Closer to home, cross-border commerce is on the rise in Spain with merchants now selling to an average of 12 international markets on Shopify. The 44.23% of all traffic to Shopify stores in our country is driven by international consumers, with the 38.36% of total sales generated from abroad.
With over 13 million consumers around the world shopping at Spanish Shopify stores, there is a clear opportunity for merchants to expand into new markets and grow their business internationally using Shopify.
“Since the launch of Shopify Markets, we have found that creating a seamless, localized customer experience is the key to effective international selling. Consumers want to shop in their local currency, with their preferred payment method, and without surprise tax fees on delivery. In fact, we’ve found that selling in a local currency increases the gross merchandise value (GMV) of international consumers by more than 7%, and that enabling local payment methods increases payout rate by approximately 6%**” express Gonzalo Torres, Country Lead of Shopify Spain.
“Now, we’re building on the success of Shopify Markets with the launch of Shopify Translate & Adapt to make cross-border commerce even easier for our merchants who want to accelerate their global expansion without adding complexity.” add.
Shopify Translate & Adapt will help merchants deliver a local, personalized consumer experience
International trade is all about the details. Consumers expect a localized experience. Shopify Translate & Adapt, is a new app that works with Shopify Markets, which will help merchants quickly and accurately locate the journey the client’s. Is that how it works:
- Translate the store into different languages with manual and automatic translations.
- Merchants can use a combination of manual and machine translations to fine-tune and refine content to reach more customers.
- Adapt content to suit each market. For example:
- Merchants can take into account the variations of dialects and languages, such as changing “jacket” to “chamarra” depending on the Castilian of each place.
- They can add or remove lines from the product descriptions to better reflect the use or references of each product in different countries.
- And they can tailor the content of an FAQ or contact page to better target customer inquiries.
- The creation of a “journey perfect” for the client has a real business impact: content translation increases GMV by 13%++ to consumers who view localized content.
«Shopify Translate & Adapt has become a key factor in our local adaptation strategy in each market»comment Gerard Justo Romero, from the Spanish fashion store Aloha. “As a global brand, it is important that we offer a shopping experience that is familiar to Alohas consumers, no matter where they are. Shopify’s new translation app makes that easy, and has become a vital resource in our translators’ toolkit.”
Cross-border trade is complex; Shopify makes it easy
Shopify will continue to make cross-border commerce not only accessible, but easy. Here are some of the updates merchants can look forward to shortly:
- Starting today, more merchants can easily customize the prices of products in different markets with international prices.
- It will soon launch the possibility for businesses to customize the products they make available in each market.
- Postal code validation will be improved to boost cross-border trade. Merchants now have postcode validation coverage in 100 new markets.