Just a few days ago, TikTok issued a statement telling sellers on its platform that it would close its platform at the end of the month.Store window” (in English Store window). This service allowed Shopify sellers to quickly and easily integrate their products with the social network.
Shopify reacted to this change with the lLaunched its own integration software with TikTok Shop to make it easier for its sellers to implement with the social networkas reported by the media «The information«. This is how Shopify keeps its sellers happy and keeps them experimenting with TikTok.
The new integration allows sellers to easily sync their product catalog to the TikTok Shop and beyond provides sellers with a dashboard in Shopify so they can access sales data. A big advantage of this new solution, since previously the “Windows” solution required the use of third-party software to transfer the information to Shopify.
The “Showcases” launched in 2021 in the US and UK, the two countries where TikTok Shop has a presence. These could not only be integrated into Shopify, but also into other online shop software such as BigCommerce, Ecwid or Square.
On September 12, TikTok “Showcases” will disappear for good, according to the company stated on one of its FAQ pages. On this page they also explain the reasons behind their commitment to “Building local shopping experiences, engaging and fun that will allow you to meaningfully engage with customers and grow your business. As the retail industry changes rapidly, we strive to improve and expand our product offering to meet your changing needs.«.
