We could say that Black Friday is over, although for some brands it will last until tomorrow because they also celebrate Cyber Monday. However, Shopify has already announced the figures for e-commerce sales using its platform on Friday, November 24th. This year, Sellers invoiced $4.1 billion on the day (22% more than in 2022), setting records for another year.
«It was another epic, record-breaking Black Friday for merchants using Shopify.«said the president of the company, Harley Finkelstein. Aside from that, Finkelstein He emphasized that these figures do not include sales during Cyber Monday, so overall sales are expected to continue to rise.
Shopify Merchants increased sales by 4.1 billion this Black Friday. 22% more than last year 💪
Amazing job entrepreneurs. pic.twitter.com/eEgHyBXZUY
— tobi lutke (@tobi) November 25, 2023
What are the numbers in Spain?
Thanks to the website provided by Shopify, which displays Black Friday sales in real time, we were able to know some numbers of e-commerce using Shopify in Spain:
- The largest order from Barcelona was a whopping $4,818
- This weekend, 4,349 individual buyers gathered in Barcelona
- They sell in Fuenlabrada for 44 dollars per minute.
- The transaction flow from Madrid is 2 per minute
- The currently best-selling product in Seville is shirts and tops
- The average purchase value in Valencia is $44
Black Friday highlights from Shopify merchants
- The most popular product categories: Clothing, personal care and jewelry.
- Average shopping cart price: $110.71 ($110.08 at constant currencies).
- Bestseller countries: USA, Great Britain and Canada.
- Best-selling cities: Los Angeles, New York and London.
- He 15% of total orders were carried out across borders.
- 33% increase in global sales year-over-year Shopify POS .