Shopify has announced great news at its event Shopify Editions and among them was the agreement with Twitter. The blue bird’s social network will make it easier for e-commerce stores to sell items through its platform.
Twitter Shopping will be divided into two modules: Shop Spotlight Y Twitter Shops. With Spotlight, merchants will be able to display up to five products directly through their profiles in a scrollable carousel. While Twitter Shop will be a new tab within the brand profile, where they can display up to 50 products; something similar to what other social networks like Instagram have.
«Unlocking the power of social commerce remains a huge opportunity, and Twitter’s hundreds of millions of users represent potential connections for independent marketers.“, said Shimona Mehta, CEO of Shopify. «Today, brands have to shift to a connect-to-consumer (C2C) mindset to reach customers wherever they are, selling on every possible surface, from webshops and high street channels to retail channels. social networks like Twitter and TikTok«.
An alliance with history
With this union, Shopify wants to create a new sales channel, where these are produced through the interaction between consumers and brands, they come to compare it with bazaars. However, this is not the first time the two companies have teamed up. In 2015 the Canadian platform presented its Sell on Twitter solutionbut finally decided to withdraw it.
Selling on Twitter was a solution that, as the name suggests, allowed Shopify merchants to sell products directly on Twitter. Twitter Buy Now buttons were available to US-based Shopify merchants at no additional cost, making it easy for them to easily reach their followers with their products.