SHEIN Incorporates Spanish Brands into its Marketplace
SHEIN has announced the inclusion of several Spanish brands and retailers into its marketplace to cater to the increasing demand from its European customer base.
Expansion and Growth
With the addition of brands like the Spanish fashion brand, San Ignacio kitchen products, DeRuy perfume group, and the renowned cutlery company Bows, almost 70 out of 100 sellers on the SHEIN platform are now Spanish. This number is expected to increase further in the coming year.
Success and Revenue Growth
The presence of Spanish brands in the SHEIN marketplace is growing by double digits every month, solidifying the platform as a key component of its growth strategy. Brands have recorded strong monthly revenue growth, and SHEIN aims to triple the revenue of these brands by 2025. Brands such as Create, Hasbro, and San Ignacio have seen significant increases in their daily sales, while SHEIN giveaways have tripled the average monthly sales of some beauty brands.
Casa SHEIN Event
These developments were announced at the Casa SHEIN event, held at the Palacio de Santa Bárbara in Madrid. The event featured a roundtable discussion with industry experts, including Christina Fontana, Senior Director for Brand Operations EMEA at SHEIN, Julián Villanueva, Professor of Business Management at IESE, Alvaro Sanchez, CEO of Azzgency, Luis Monserrate, Create CEO, and Carmen Cuadrado, responsible for the SHEIN marketplace in Spain.
Expert Insights
Under the title “Digital Strategies and Alliances: Succeeding in the New Marketplace Era”, participants analyzed the benefits of marketplaces in the current consumer context and how local brands can benefit from a global platform like SHEIN to increase their reach. Christina Fontana highlighted the success of the marketplace and the importance of collaboration with Spanish brands.
Marketplace Success and Brand Growth
Marketplaces have become a crucial element for brand success in the digital landscape. Julian Villanueva noted that almost all retail growth comes from online channels, with a significant part attributed to pure players who have created marketplaces. Alvaro Sanchez emphasized the importance of innovation and technology in driving growth, while the CEO of Create shared the positive impact of being on the SHEIN platform.
SHEIN’s Commitment to Customer Satisfaction
SHEIN continually optimizes its marketplace to enhance customer satisfaction and brand growth. The company carefully monitors customer complaints and feedback, ensuring a high-quality experience. Brands have direct access to user comments, allowing them to quickly respond to concerns or suggestions.
Partnerships and Logistics
SHEIN works with technological partners in Spain to optimize catalog, stock, order, and price integration. The company is strengthening its local team to support brands, launching a partner program to enhance platform knowledge, and establishing logistics alliances for international expansion and reduced shipping costs.