The legal battle between Shein and Temu continues. On this occasion, it was Shein who sued and accused his rival in the High Court of London Plagiarize images from your website to market your productsaccording to The Telegraph.
The Chinese company claims to have identified it «Thousands of cases» in which Temu sellers copied images from their website to market and sell your items. Therefore, Shein is demanding £100,000 in damages from Temuand remove any allegedly plagiarized publications.
The conflict between the two companies has been simmering for a long time and is becoming increasingly more intense. In fact, this is not the first time that Shein has sued Temu. Last March, the Chinese company also claimed as much in a lawsuit filed in the US District Court for the Northern District of Illinois Temu tricked customers into downloading its app using fake social media accounts. According to Shein, his main competitor hired influencers to “false and misleading statements” against the company.
In July it was Temu who brought Shein to court. The company, part of PDD Holding, which entered the US market at the end of 2022, sued Shein for violating United States antitrust laws. Temu added that he “legal measures” to protect their rights and those of their sellers from the “increasing attacks“, claim that Shein uses at least four strategies to suppress competitionincluding imposing fines and sanctions on suppliers who work with Temu and requiring suppliers to sign “loyalty oaths”.
As for the billing, last month May Temu outperformed Shein in sales by 20%. The fashion application also came out on top in the number of monthly buyers, even though it has only been in the U.S. for less than a year. May was the second month in which Temu overtook Shein in the North American country and reached its user record with more than 100 million active users. Aside from that, Temu users are more loyal as they have a monthly retention rate of almost 50%while Shein is barely above 30%.