Advertising industry veteran Piyush Pandey has passed away, sparking widespread mourning across Bollywood. Shah Rukh Khan is among the many celebrities expressing sorrow over the news.
Khan shared a heartfelt tribute on social media, reflecting on his time working with the advertising guru. The actor stated he was deeply saddened by Pandey’s demise.
In his post on X (formerly Twitter), Khan wrote, “Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created.” Khan added that Pandey “carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots.”
Khan collaborated with Pandey on numerous advertising campaigns throughout his career. His tribute underscored Pandey’s significant contributions to the advertising landscape.
Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots. pic.twitter.com/rxJJOrk5Xp
— Shah Rukh Khan (@iamsrk) October 24, 2025