Introduction to Sepiia’s New Store
The fashion firm, Sepiia, is set to open its new store in the Gràcia neighborhood of Barcelona, a popular and eclectic area known for its unique character. This move is part of Sepiia’s omnichannel strategy, which aims to provide a seamless shopping experience for customers across different channels.
Why Gràcia?
Sepiia has chosen Gràcia for its new store due to the neighborhood’s distinctive personality, which has not been lost to tourism. The firm believes that this location will allow it to connect with customers who appreciate sustainable and intelligent fashion. The new store will be located on Verdi Street, a vibrant commercial area that is home to a variety of unique businesses.
Sepiia’s Omnichannel Strategy
In addition to its new store in Gràcia, Sepiia has another physical space in Madrid’s Hortaleza Street. The firm is also present in 59 centers of El Corte Inglés, with 57 locations in Spain and two in Portugal. In Catalonia, Sepiia has a strong presence, with six centers, including four in Barcelona. The firm’s sales in its own stores account for almost 15% of its total turnover, and its physical channel has grown by 58% by 2024.
Sustainable Fashion
Sepiia is committed to sustainable fashion, using materials made from recycled polyester to create antibacterial technical threads. The firm’s designs are timeless, ensuring that the product’s useful life is extended. By manufacturing with recycled and recyclable monomaterials, Sepiia’s garments are 100% circular. The new store in Gràcia will feature Sepiia’s iconic antimancha shirts, as well as new garments made with innovative fabrics.
Quote from CEO
According to Federico Sainz de Robles, CEO of Sepiia, "Our mission is to continue bringing our fashion to the public, which can touch our garments and fabrics and check its first-hand benefits." The firm is excited to maintain its physical presence in Barcelona and to offer its customers a unique shopping experience in the Gràcia neighborhood.
