Sephora and Zalando end their alliance

Sephorathe omnichannel beauty retailer, and Zalandothe online platform specializing in fashion and lifestyle, They break their alliance. This strategic partnership took place two years ago in the German and Italian markets. With this, both companies wanted to offer consumers a unique experience by reinventing the way they buy these types of products online.

In any case, the agreement between Zalando and Sephora came into force in Germany in the fourth quarter of 2021. After that, it was expected to be implemented in the rest of European markets, but in the end it was only developed in Italy in 2022.

Sephora focuses on its core business

Out of Sephora has made the decision to refocus its efforts and resources on its core business and owned channels. as reported by WWD. While Zalando confirmed that it would focus on direct partnerships with beauty brands in Germany and Italy.

According to both companies, the termination of the agreement has been agreed between both companies. After evaluating the pilot projects in Germany and Italy, they concluded that the full potential would have greater impact outside of the current partnership.

With operations in 35 countries and 2,600 stores worldwide, Sephora is well-known in the beauty industry. The LVMH-owned retailer stands out for its selection of innovative brands, including emerging categories, and a broad community.

Zalando, on the other hand, is present in 36 markets with more than 3,000 points of sale and 30 e-commerce sites. In the second quarter of the year it multiplied fourfold net profit after Profit 56.6 million euroscompared to the 14 million in the same period last year.

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