Sentido Comunicación changes its name and becomes Agencia Weekend

The Communication agency led by Cristina Jover, until now Sense Communication, celebrates its first anniversary and has taken the opportunity to carry out a complete rebranding of the brand, changing its name and corporate image and inaugurating a new headquarters.

The situation has changed a lot since I opted for the name of Sentido Comunicación, a point has come where our growth and development needed a brand with more personality, one that would better convey our values ​​and our way of developing projects and working, that’s why this evolution was necessary“, maintains joverweekends are the days preferred by most people, that’s when the best happens, we do what we like and give it our all, that’s why it fits so well with our agency”.

A year ago Cristina Jover and Grupo Inforges set up the company and since then they have taken charge of the Communication of large companies and entities such as Limcamar, Caja Rural Central, Ecus Kids, Astrade or Universal Blue. The current team is made up of four people, journalists and senior publicists with extensive experience in Corporate Communication, and it is expected that it will continue to grow in the coming months, and they also have a wide network of collaborators.

The agency provides press office services, organization of events, reputation, management of actions with influencers, strategy, creativity and development of advertising campaigns. Its priority objective is to be able to offer companies a new option to be able to reach their public and grow their notoriety, thanks to the connection with their current and potential clients through communication. transmedia and crossmedia adapted to the most current channels and following the latest trends.

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Also this week a new headquarters has been inaugurated, a commercial premises at street level, which they intend to become a meeting point: “Today we have total flexibility to work, both in terms of hours and location, this new space will not change those conditions, what we would like is for it to be a place where things happen, everything has a place in Weekend: presentations of products, projects, workshops,… In short, that it serves as an excuse to spend some time learning or having fun”, emphasizes the Director.

During her career of more than seven years at PcComponentes, Cristina Jover held different positions. At the beginning, she focused on the company’s online reputation and later dedicated herself to the development of its Communication and brand strategy.

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