After a sluggish year in terms of video game sales (Sonic Frontiers and Football Manager have performed well without being totally successful), Sega will drop the check $776 million to win the rights to a rather surprising video game company.
SEGA hasn’t released consoles for a long time and derives its revenue from popular game re-releases SEGA with sonic as well as the cinema adaptations of the films. let’s remember that sonic 2 was a big hit with $405 million international revenue. Rovio Entertainment is a studio Finnish which is therefore only reputed to own a single firm… which is none other than angry Birds. The mobile game has been one of the most downloaded applications in the world for the past decade, registering close to $50 million For Rovio just in 2011.
Rovio no longer provides so many mobile applications and this acquisition by SEGA could facilitate the diversification of telephone games. sonic could, therefore, be adapted in this sense to compete with trending applications. In 2021, mobile games, according to the media newzoomade more money than console and PC video games combined, with a market share of 52% on the entire economy of the industry.
Invest at –lower costs– In Roviois a way for SEGA to land on the mobile games market and try to find a new foothold to garner funding. The future will tell if this idea was good.