The Norwegian content management platform Health signs an agreement with the ecommerce startup Shopify. The partnership will offer the millions of Shopify merchants new capabilities to significantly improve shopping experiences through inspiring products and branded content.
Shopify Investment Potential
By joining forces, the two companies bring commerce and content together. This empowers marketers to tell their stories and flexibly tailor their product information, brand assets, and other content faster than ever. Shopify’s investment demonstrates the potential and great suitability of Sanity for Shopify merchants.
Since its launch in 2017, Sanity has provided a structured content platform to help brands unlock their content and create remarkable, integrated digital experiences that inspire and delight audiences. Thus, the company serves global brands such as Burger King, AT&T, Puma and Unilever. This is because the platform treats the content as data. In this way, you can program and shape data from a single source.
Great trading experiences
Structured content frees content to be expressed across all channels, breaks it down from silos for easier and faster creation of new experiences, and helps businesses act faster as they learn what excites and works for their customers. hearings.
Working closely with Sanity is a strategic priority for us, as having great content capabilities is paramount for merchants to deliver great commerce experiences.
Brandon Chu, Vice President of Product Acceleration at Shopify.
Working with Shopify to improve the entire customer journey, from first interaction to last purchase, is a huge step forward in our efforts to help any business wow their customers with better brand experiences.
Magnus Hillestad, CEO and Co-founder of Sanity.