Samsung is testing a new way to show ads on its smart fridge screens. This comes as a surprise since the company said just weeks ago that it had no plans to do so. Travis Scott Howe, who heads new product solutions at Samsung Ads, made the announcement at the NewFronts event in New York. He said the company is thinking about how to use all the screens in a connected home to reach people.
The pilot program will start with a small group of advertisers. Howe told AdExchanger that there will be several testing phases. These tests will help Samsung figure out what ad formats work best and are acceptable to users. Michael Scott, head of ad sales at Samsung Ads, said the company is talking to brands that might want to join the pilot.
Howe stressed that Samsung wants to focus on the user experience. He believes that the right ads on the fridge screen could change what people buy. This new ad space raises questions about privacy and user experience. It also opens up new opportunities for businesses to reach customers.
Samsung’s move is a new development in the world of digital advertising. The company is exploring how to use its smart appliances to reach consumers. This could be a big change in how people see ads at home.
Key Details of the Pilot Program
- The pilot will start with a small group of advertisers.
- There will be several testing phases to gather feedback.
- Samsung wants to prioritize the user experience.
- The company is exploring new ad formats for smart appliances.
The success of this pilot could lead to more ads on smart devices. This would give businesses new ways to reach customers. However, it also raises concerns about privacy and how users feel about ads on their appliances.