Samsung is probably the most popular smartphone brand in the world, especially if we look at the foldable segment. It is here, in fact, where the manufacturer really shines, being present in this sector since its creation and in its embryonic stage.
Indeed, the South Korean giant was one of the first to devote significant attention and energy to foldable smartphones, and this early spring, the fruits of such a gamble are visible. This brand represents more than 61% of all folding sold in 2021.
Samsung responsible for 61% of foldable smartphone sales in 2021
The right bet at the right time. This reading can be taken from the latest data shared by the market analysis agency. Good morningwith all the positive signs in favor of Samsung, a manufacturer that since 2019 has established itself in this market niche.
At the same time, according to the same entity, the segment in question registered a significant growth of 309% in sales during the last year of 2021. On the other hand, the agency states that the initial volume of sales was greatly reduced in part. due to the prohibitive prices of these smartphones.
However, it would also be in 2021 when the sales volume would increase exponentially, coinciding with the greater diffusion of the Samsung Galaxy Z Flip models whose retail price is more affordable.
Success with the Samsung Galaxy Z Flip 3
The Samsung Galaxy Z Flip 3 can now be purchased from €695 through Amazon.ES. That is to say, it is cheaper than most current high-end devices and immediately stands out with the folding format.
This entity ensures that in 2021 more than 11.5 million folding smartphones were sold, a record since 2019, the year in which the niche in the market was confirmed.
For Samsung, and in particular for the Z Flip range, it was one of the best years, going from 1.1 million units sold in 2020 to 4.6 million folding smartphones in the Galaxy family in 2021.
Good price and innovative format, the success of the Galaxy Z Flip
The successful formula will continue in 2022 with the fourth generation of these products under development. At the same time, says the agency, “with sales of the Galaxy S and Galaxy Note lines falling year on year,” we see foldables as a new window of opportunity for the South Korean manufacturer.
Finally, we also have other manufacturers such as Huawei, in second place with 0.9 million foldable smartphones sold in 2021 and a 10% market share. However, sales are concentrated in China, being insignificant outside this country.
We also have other manufacturers betting on the folding segment such as Xiaomi and . However, Samsung is expected to continue to grow and may reach 70% of the market share this year.