AMOLED screens are one of the paradigmatic features of Samsung smartphones. They are the best type of screen, and there are many variants of this technology, which you can find in a mobile phone making an appearance of colors and user experience.
However, this same Samsung that produces AMOLED screens for Apple and its iPhone, in terms of sales of its smartphones, the best-selling models integrate IPS LCD screens. That is, sales of cheap phones prevail.
Samsung is the manufacturer most associated with AMOLED screens
The manufacturer best known for AMOLED screens, the largest producer of this type of screen, sold more phones with IPS LCD screens than AMOLED screens. These conclusions are advanced by the market analysis agency Omdia, quoted by the publication BusinessKoreain reference to the sales volume during the last year of 2021.
The first reason for this is the adoption of IPS LCD display in Samsung’s entry and mid-range segments. In fact, these are the most sought after mobile phones by consumers, a trend that is expected to continue in 2022, mainly due to the general increase in smartphone prices.
For those who are not aware of market trends, most low-end/entry phones use this type of screen as a way to reduce production costs with components. It should be noted that IPS LCD screens are easier to manufacture than AMOLED screens, resulting in more expensive components for the latter type of screen. show.
Samsung sold about 135.8 million LCD smartphones in 2021
The numbers advanced by the market analysis agency are impressive. South Korean technology will have been sold close to 135.8 million smartphones with LCD screen. For its part, sales of mobile phones with an AMOLED screen rose to 135.1 million units. That is, a difference of 0.7 million units sold in 2021.
These metrics represent a 41% increase in the sales volume of smartphones with an IPS LCD screen. At the same time, sales of Samsung smartphones with OLED screens fell by around 15%. On the other hand, Samsung’s profit margin also increased thanks to sales of devices with LCD screens.
The demand for cheap mobiles increases, regardless of the type of screen
In short, we can interpolate the metrics presented with consumption habits. Therefore, we are faced with a sharp increase in the demand for cheaper mobile phones and a corresponding drop in the demand for mid-range and high-end smartphones.
Finally, analysts estimate that the popularity of AMOLED screens will slow down from 2022, partly due to the higher cost associated with the terminals that integrate this type of device. show. In other words, with mobile phone prices gradually increasing, entry options continue to be in higher demand.