At the end of 2021, various reports begin to emerge reflecting the choices of tech lovers. In fact, data from the Counterpoint Research agency has now been revealed, with a special focus on the European smartphone market.
As expected, the data compiled by this agency shows the firm leadership of the giants Samsung and Apple. The biggest rivals in the mobile technology market continue to be preferred by European consumers.
Samsung leads in Europe, closely followed by Apple
The data now published by Counterpoint Research focuses on the last quarter of 2021. Indeed, the advanced figures are the mirror of the behavior of the European market between last October and December.
The leadership of the European smartphone market remains in the hands of Samsung, with a market share of 33%. Values ​​that, compared to 2020, represent a 11% growth.
Just behind the Korean comes Apple with a market share of 32%. This allowed the Tim Cook-led company to record a 8% growth compared to the previous year, thus consolidating the second position in this great technology market.
In third place, and at a considerable distance from Apple, comes Xiaomi with fifteen% of market share. For the Chinese technology company, this was a dark quarter as it posted a annual drop of 17%.
The remaining seats are held by three other Chinese companies. In fact, OPPO (7%), Realme (2%) and Vivo (2%) make up the European top-5 in the last quarter of 2021.
Huawei records monumental fall in Europe
Once aspiring to be the world leader in the smartphone market, Huawei continues its downward trajectory. Counterpoint Research reports a 90% drop during the year 2021 in the European market.
This figure relegates Chinese technology to the eighth position of the most important companies in Europe. It should be noted that in 2020, Huawei still held the fourth position in this market.
Looking at the market as a whole, the European market recorded 8% growth in sales. However, it was still not enough to cancel out the 14% drop that had been recorded in 2020 due to the Covid-19 pandemic.