Technology continues to surprise us, and in the digital age Samsung has taken creativity to a new level with its digital influencer Samwho explores his creative side by adding “pop star” to his growing skills.
The company has launched an advertising campaign for the Galaxy Z Flip 5 in Brazil, and Sam is at the center of it all.
If you don’t know who or what Sam is, we’ll explain it to you: This is a digital avatar created by Samsung with the main aim of promoting the Galaxy range of devices. Sam is neither an artificial intelligence nor a ChatGPT with a digital face, but rather an animated avatar with a team of real people working behind the scenes to bring him to life.
Sam had more success in Brazil, where he wrote his own blog on the Samsung website. Now Sam is starting his music career and has released his first music video on YouTube and Spotify.
Sam’s first song titled “Flip Your Way” conveys a positive message and reflects Samsung’s motto #DoWhatYouCan’t. Encourage fans to dream and follow their dreams. And of course the Galaxy Z Flip 5 can be seen in the music video.
Sam helps Samsung sell cell phones
According to Samsung, Sam is inspired by both the K-pop and pop movements. However, Samsung has not revealed the identity of the real singer behind the digital avatar. Again, Sam is not an AI and his song was not created by a speech generator. In any case, Samsung’s goal is for Sam to win more customers for the Galaxy Z Flip 5.
The company realized this in August Sam has a positive impact, particularly on customers in Latin America. Samsung said the virtual avatar was instrumental in boosting initial sales of the Galaxy Z Flip 5, Fold 5, Watch 6 and Tab S9 in the region.
What will Sam do next? Will you continue your musical career? Will you ever write advice on your blog again? Nobody knows. But Samsung doesn’t seem to want to give up on it yet.