Content creation is living a time of significant changes, where live streams continue to be the star product, and most streamers are thriving. However, there’s a growing trend of reusing content created for different networks, whether it’s Instagram, TikTok, or YouTube itself. Many top creators, like Ibai, are going back to their roots, focusing on their YouTube channels and producing high-quality, consistent videos, even if they require more time and effort.
On the other hand, Rubius has taken a different approach. In 2017, he decided to pursue a career as a full-time streamer, and eight years later, he’s still going strong. His Twitch channel has become his main occupation, and it’s clear that he’s found success in this path.
From YouTuber to Streamer: A Significant Shift in Content Creation
Rubius, once a star on the YouTube platform, made the switch to Twitch, where he’s built a massive following. With 15.6 million followers, his channel is a force to be reckoned with, and it’s a testament to the hours he invests in his live streams. According to Twitch Tracker, he’s streamed an impressive 709 different games over 7,612 hours, with 24.8% of those hours dedicated to ‘Just Chatting’ with his followers. His gaming content is diverse, with 14.2% focused on Minecraft, 6.6% on Fortnite, 5% on GTA V, and 49.4% on other games, solidifying his status as a ‘gaming legend.’
As a streamer, Rubius has made a name for himself, and his content is a mix of gaming and interaction with his audience. He’s not afraid to try new things, and his willingness to adapt has helped him build a loyal following.
Interestingly, despite his extensive streaming history, Rubius’s highest viewer count came in 2024, when he presented his exclusive Fortnite skin on his Twitch channel, attracting 383,747 concurrent viewers on September 15. Currently, his most popular content includes physical Pokémon card pack openings, a departure from his early days of creating ‘comic’ videos about video games with friends like Magel, Alexby, or Cheto. Today, he’s one of the largest streamers in his country, and he continues to prioritize gaming content, never forgetting his roots.
Rubius’s journey is a fascinating example of how content creation is evolving, and how streamers can find success by being true to themselves and their passions. As the landscape of online content continues to shift, it’s exciting to see where Rubius and other creators will go next.
