ROI UP Group, independent digital agency and reference from Martech, opens its own business and research area in the field of artificial intelligence: Research & AI. From the hand of Irene Horna, called Head of Research and AI Ambassador, The company has officially announced its new work unit, in which, led by Horna, transversal teams will contribute in coordinated areas such as SEO, Paid Media, UX, Development, SM&PR, Creativity, Sitecore, Project Management or Activations.
The agency sees artificial intelligence as Paradigm shift unprecedented that goes beyond the digital environment and for which we all need to be prepared. Its disruptive nature and the fact that it is an environment that still generates reluctance in some sectors means that ROI UP Group treats this new work entity with particular care and dedication and considers it as such effective and innovative supplement.
Therefore, the company will undertake various projects taking into account important factors such as: B. the foreseeable gradual application From the new one European law on artificial intelligence. A regulation whose changes are expected to impact the digital marketing environment within 12 to 24 months. At this point, platforms like Gemini or ChatGPT must be appropriate.
AI responds to a new era that is based on innovation but has a human character
Key messages such as #HumanToAI or #LetsdoHumanToAI will underline the various AI projects led by the agency, clarifying the humanized approach and a clear message: “The teams and people on the front lines.”
In the words of Diego Jiménez, CEO of the MarTech agency: “At ROI UP we believe that now more than ever it is people who make the difference. That's why we're committed to AI that drives and complements the teams.
Furthermore, he adds: “If you believe in innovation, you must provide it with qualified full-time staff with a clear goal for its development. That's why we want this new area not to be trial and error, but an organized unity with “multidisciplinary professionals where research and innovation coexist at the service of people, teams and intellectual work.”
The focus of the ROI UP Group on innovation It has been in their DNA since the company was founded 13 years ago. Always faithful to adapt to new times without losing focus on the care and inner projection of the more than 150 professionals who make up “the ranks” of the agency, it has distinguished itself over these decade and a half Support and loyalty of internal talent.
Irene Horna, new Head Research & AI Ambassador, will lead the AI unit of the ROI UP Group
It is precisely in this spirit that the appointment of Irene Horna for leading the new team. Endorsed by more than eighteen years Professional career in which there were numerous challenges, such as: B. managing the agency's SEO department for the last 13 years and acting as an agency in the last year TOP 3 in SEO Spain according to marketing for e-commerce.
Irene is a big fan of the humanities and a digital transformation enthusiast. Her biography sheds light on this technical experience combined with thinking Creatively, the ROI UP Group has trusted her to promote this new work unit, a professional and personal challenge for Horna: “We need to integrate artificial intelligence into companies, departments and processes to improve performance and train people in areas where AI and tools cannot replace invaluable human qualities. This way we become more competitive.” comments the expert.
A “big” start to the year, preceded by a very positive 2023, which is characterized by digital transformation
Keep going Contribution to digital transformation from different perspectives within MarTech has been a constant for the company recently. The year 2023 was characterized, among other things, by the company's consolidation in these areas life sciences and food, Among other important milestones.
These include being named second agency in the e-commerce category at the Google Premier Partner Awards EMEA in 2023 or being positioned as a top 10 SEO, paid media, data and SM agency in Spain.
The last award the agency received was 2nd place in the image proposal for the Aspid Spain 2024 Awards, which reward Ibero-American creativity and communication in the fields of health and pharmaceuticals. Precisely because of his contribution to the field of life science.
The patent was also the motivation for Diego Jiménez's company to develop new research and business areas. The result of this was the publication of various Observatories A qualitative and quantitative analysis was carried out here on current topics such as innovation, presence in social networks or SEO in the pharmaceutical and food and beverage sectors.