Ripple recently announced that it has partnered with Lunu, a Berlin-based startup. The partnership will help luxury clothing stores such as Farfetch and Off-White accept crypto as a form of payment using Ripple’s Liquidity Hub.
Luxury stores are adopting cryptocurrencies
Lunu enables luxury retailers in the UK and the rest of Europe to accept in-store cryptocurrency payments. The partnership between Ripple and Lunu will boost the adoption of crypto assets among consumers and retailers.
“For luxury stores, it’s vital to stay on top of the latest trends. When looking at payments, the biggest innovation comes from the evolving crypto scene. Thanks to Lunu, these retailers are gaining access to a new younger, more affluent audience that is constantly growing in number. Our partnership with Ripple has the potential to have a major impact on retailers’ customer service offerings by expanding payment methods and portraying retailers’ brands as more innovative and forward-thinking,” said Rajesh Madhaiyan, President at Lunu .
Ripple’s Liquidity Hub
Ripple recently introduced its Liquidity Hub in an effort to boost crypto adoption in the long run. Liquidity Hub’s clients can easily access crypto assets from a wide variety of international locations.
“Crypto-liquidity is the common thread that underlies all Ripple solutions, from payments to loans and credits. Our ambition is to build a range of business-oriented crypto products for the benefit of our customers and their customers. That’s why we’re so excited about this exciting new partnership for Liquidity Hub. This will enable Lunu’s luxury retail customers to accept crypto payments in stores,” said Sendi Young, the Managing Director of Europe at Ripple.
