The retail sector has been facing a complex landscape in recent years, marked by changes in consumption patterns and growing economic pressure on companies. However, with inflation moderation already underway, there’s a sense of optimism – purchases of large-consumption products, home technologies, and durable goods in Spain grew 4.5% in the third quarter of 2024 compared to the same period the previous year. This growth indicates a positive shift in consumer spending.
Beyond this, consumer expectations have evolved significantly, forcing brands to innovate and adapt to an increasingly digitized context. A notable 67% of Spanish consumers plan to adopt a more strategic approach to their online purchases in 2025. In this context, several trends are expected to define the retail and consumption industry in 2025.
Trends in Retail for 2025
Firstly, there’s a prioritization of value for money. Economic uncertainty globally, new tariffs, and the resultant increase in consumer goods prices will drive consumers to seek options that offer better value. Thus, the balance between the perceived value of products and their price will become increasingly important, with 80% of Spanish consumers intending to prioritize this by 2025.
Secondly, the search for design and beauty in consumer products is on the rise. Consumers are more aware than ever of the impact of objects around them, making design a decisive purchase factor, according to the World Intellectual Property Organization. This trend is not limited to fashion but is also seen in consumer electronics, appliances, and home equipment.
Integration of Technology and Design
The integration of technology and design is another significant trend. Retail companies must innovate to meet the changing, digitized needs of consumers. This includes implementing digital channels – 59% of millennial consumers buy at least one product online every two weeks – and offering products with high technology and attractive design. The convergence of technology and design meets consumer expectations for both performance and modern aesthetics.
Fourthly, there’s a focus on functionality and personal moments. Consumers seek products that are not only functional and facilitate their daily lives but also adapt to their lifestyle, creating unique, personal moments with a personalized, aspirational, and emotional component. In fact, 88% of online consumers are more likely to continue buying on a platform that offers a personalized experience.
Lastly, sustainability and products aligned with consumer values are becoming key factors in purchasing decisions. According to a study by Create, 67% of consumers consider the environment and sustainability when buying a home appliance. Brands that adopt this approach will not only reduce their environmental impact but also build customer loyalty and trust.
In summary, 2025 presents both challenges and opportunities for the retail sector. To succeed, understanding the trends that will define the industry is crucial. Brands that adapt and respond to consumer needs will have a significant competitive advantage, as noted by Luis Monserrate, CEO of Create.