Enhancing the Customer Journey with InStoreAds
MediaMarktSaturn is further expanding its Retail Media offerings with the introduction of InStoreAds, a seamless 360-degree advertising solution that covers the entire customer journey across all digital and physical touchpoints. This innovative platform is now available on approximately 21,000 TV screens in around 650 stores across six countries, including Germany, Austria, Hungary, Luxembourg, Türkiye, and the Netherlands.
Advertisers and partners can now reserve InStoreAds to extend their online communication with sponsored product ads, sponsored brand ads, or A+ content at the point of sale in the stationary market. This omnichannel approach enables the advertised product or brand to be positioned more effectively, benefiting from a seamless customer experience in combination with other Retail Media offerings.
First-party Data Intelligence
As an omnichannel retailer with over 40 million loyal customers and 2.2 billion customer contacts per year across all channels, MediaMarktSaturn possesses high-quality data, including in-store, mobile, and online data. This data intelligence enables the company to analyze its buyers in detail, anonymously and in accordance with data protection regulations, to target them at the right time with the right action.
The correct use of first-party data not only improves the effectiveness of onsite campaigns but also has a strong offsite effect in the market, paving the way for the integration of in-store transactions in the customer journey. The integration of in-store transactions is a logical step to ensure 360-degree coverage of the Retail Media offering.
Rollout and Expansion Plans
The rollout of InStoreAds is already underway in Switzerland and Spain and is expected to be completed before the end of this year. The offer will be extended to other countries, including Belgium, Italy, and Poland, further expanding MediaMarktSaturn’s Retail Media offerings.